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Webinar - Capturing Attention: How to communicate compelling value
Title: Learning to S.E.E. (Sell Efficiency Effectively)
Spring Webinar Series
Presenter: Presented by Mark Jewell, Efficiency Sales Professional Institute
Description: From the creators of the award-winning Efficiency Sales Professional (ESP) Certification Program come four fast-paced sessions that will turbocharge your success in getting projects approved. Most decisions are emotional decisions, and making energy-efficiency purchases and changes are no exception. Whether you’re selling efficiency solutions or seeking project approvals, understanding what factors play a role in the decision-making process and knowing how to build rapport with key stakeholders vastly increase your odds of success. Learning to S.E.E. is a “pasta sampler” version of the more comprehensive Efficiency Sales Professional™ (ESP™) Program and will provide you with the insights, focus, and skills you need to grow your market share, revenues, and profitability.
In the four-part series, you will learn how to:
• Ask the right questions at the right time of the right people
• Capture and maintain the interest of top management
• Know what benefits resonate best with decision-makers
• Dispel myths that stymie the best of intentions
• Generate compelling value propositions
• Shorten sales cycles
• Calculate the true financial benefits of enhanced efficiency
• And much more!
Who should attend:
Efficiency products dealers and distributors, mechanical and electrical contractors, energy-efficiency specialists, architects, engineers, HVAC and lighting designers, building owners and managers, utility representatives, commissioning authorities, and anyone else whose success depends on the successful advocacy of efficiency projects.
Schedule of upcoming webinar series:
Connecting the Dots
How efficiency maps into values and metrics that your prospects actually care about.
Thursday April 4, 10:00 am - 12:00 pm PST
Which financial metrics really matter and when to use each one.
Thursday April 25, 10:00 am – 12:00 pm PST
How to communicate compelling value.
Thursday May 2, 10:00 am – 12:00 pm PST
Replacing Myths with Math and Motivation
How to overcome myths and objections that prevent project approvals.
Thursday May 9, 10:00 am – 12:00 pm PST
Attend a single webinar for $75, or all four in the series for just $249. Please note that pricing is for an individual attendee, not for an individual connection to the webinar.
CREDIT: Attend all 4 sessions and earn CEUs - 6.0 AIA LSW/SD and 6.0 GBCI (LEED).
Individuals who sign-up for the complete series before March 20th will also receive a complimentary Learning to S.E.E. Playbook, loaded with copies of the presentations, tools, templates, and other resources ($99 value).
Want to train your team, distributors, or trade allies? Group discounts are available!
15% discount for 5-20 attendees
25% discount for more than 20 attendees
To take advantage of the group discount, please email us at [email protected] and we’ll assist with your team’s registration.